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Advertising budgeting and geographic allocation by Glen L. Urban

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Published by M.I.T.] in [Cambridge, Mass .
Written in English

Subjects:

  • Advertising,
  • Marketing -- Costs

Book details:

Edition Notes

Statement[by] Glen L. Urban.
SeriesMassachusetts Institute of Technology. Alfred P. Sloan School of Management. Working papers -- 441-70, Working paper (Sloan School of Management) -- 441-70.
The Physical Object
Pagination[1], 27 leaves
Number of Pages27
ID Numbers
Open LibraryOL17970766M
OCLC/WorldCa14407855

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